The video shows how I “mispurchased” a litterbox from the brand LucyBalu. The fact that it’s a “fail” and the litterbox doesn’t fit the cabinet because I forgot to measure the dimensions, generated a lot of engagement from viewers, with litterbox sales as a result, without having to push ads.

This video gained over 1 million organic views, both on TikTok and Instagram. It showcases the product in combination with relatable cat behaviour. Even though the cat in the video is uninterested after assembling the toy, people in the comments kept expressing interest in purchasing the toy. A prime example of engaging your audience with relatable content, while also doing product placement.

Demonstration of how easy it is to aesthetically upgrade your litterbox with a nice cabinet. The video went viral on organic TikTok and has high views and engagement on Instagram too.